The total population of Wolf-Rayet (WR) stars in the Galaxy is predicted by models to be as many as $sim$6000 stars, and yet the number of catalogued WR stars as a result of optical surveys was far lower than this ($sim$200) at the turn of this century. When beginning our WR searches using infrared techniques it was not clear whether WR number predictions were too optimistic or whether there was more hidden behind interstellar and circumstellar extinction. During the last decade we pioneered a technique of exploiting the near- and mid-infrared continuum colours for individual point sources provided by large-format surveys of the Galaxy, including 2MASS and Spitzer/GLIMPSE, to pierce through the dust and reveal newly discovered WR stars throughout the Galactic Plane. The key item to the colour discrimination is via the characteristic infrared spectral index produced by the strong winds of the WR stars, combined with dust extinction, which place WR stars in a relatively depopulated area of infrared colour-colour diagrams. The use of the Spitzer/GLIMPSE 8$mu$m and, more recently, WISE 22$mu$m fluxes together with cross-referencing with X-ray measurements in selected Galactic regions have enabled improved candidate lists that increased our confirmation success rate, achieved via follow-up infrared and optical spectroscopy. To date a total of 102 new WR stars have been found with many more candidates still available for follow-up. This constitutes an addition of $sim$16% to the current inventory of 642 Galactic WR stars. In this talk we review our methods and provide some new results and a preliminary review of their stellar and interstellar medium environments. We provide a roadmap for the future of this search, including statistical modeling, and what we can add to star formation and high mass star evolution studies.