Aims: Understanding the fragmentation and collapse properties of the dense gas during the onset of high-mass star formation. Methods: We observed the massive (~800M_sun) starless gas clump IRDC18310-4 with the Plateau de Bure Interferometer (PdBI) at sub-arcsecond resolution in the 1.07mm continuum andN2H+(3-2) line emission. Results: Zooming from a single-dish low-resolution map to previous 3mm PdBI data, and now the new 1.07mm continuum observations, the sub-structures hierarchically fragment on the increasingly smaller spatial scales. While the fragment separations may still be roughly consistent with pure thermal Jeans fragmentation, the derived core masses are almost two orders of magnitude larger than the typical Jeans mass at the given densities and temperatures. However, the data can be reconciled with models using non-homogeneous initial density structures, turbulence and/or magnetic fields. While most sub-cores remain (far-)infrared dark even at 70mum, we identify weak 70mum emission toward one core with a comparably low luminosity of ~16L_sun, re-enforcing the general youth of the region. The spectral line data always exhibit multiple spectral components toward each core with comparably small line widths for the individual components (in the 0.3 to 1.0km/s regime). Based on single-dish C18O(2-1) data we estimate a low virial-to-gas-mass ratio <=0.25. We discuss that the likely origin of these spectral properties may be the global collapse of the original gas clump that results in multiple spectral components along each line of sight. Even within this dynamic picture the individual collapsing gas cores appear to have very low levels of internal turbulence.