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Recently, information transmission models motivated by the classical epidemic propagation, have been applied to a wide-range of social systems, generally assume that information mainly transmits among individuals via peer-to-peer interactions on social networks. In this paper, we consider one more approach for users to get information: the out-of-social-network influence. Empirical analyses of eight typical events diffusion on a very large micro-blogging system, emph{Sina Weibo}, show that the external influence has significant impact on information spreading along with social activities. In addition, we propose a theoretical model to interpret the spreading process via both internal and external channels, considering three essential properties: (i) memory effect; (ii) role of spreaders; and (iii) non-redundancy of contacts. Experimental and mathematical results indicate that the information indeed spreads much quicker and broader with mutual effects of the internal and external influences. More importantly, the present model reveals that the event characteristic would highly determine the essential spreading patterns once the network structure is established. The results may shed some light on the in-depth understanding of the underlying dynamics of information transmission on real social networks.
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There is currently growing interest in modeling the information diffusion on social networks across multi-disciplines. The majority of the corresponding research has focused on information diffusion independently, ignoring the network evolution in the diffusion process. Therefore, it is more reasonable to describe the real diffusion systems by the co-evolution between network topologies and information states. In this work, we propose a mechanism considering the coevolution between information states and network topology simultaneously, in which the information diffusion was executed as an SIS process and network topology evolved based on the adaptive assumption. The theoretical analyses based on the Markov approach were very consistent with simulation. Both simulation results and theoretical analyses indicated that the adaptive process, in which informed individuals would rewire the links between the informed neighbors to a random non-neighbor node, can enhance information diffusion (leading to much broader spreading). In addition, we obtained that two threshold values exist for the information diffusion on adaptive networks, i.e., if the information propagation probability is less than the first threshold, information cannot diffuse and dies out immediately; if the propagation probability is between the first and second threshold, information will spread to a finite range and die out gradually; and if the propagation probability is larger than the second threshold, information will diffuse to a certain size of population in the network. These results may shed some light on understanding the co-evolution between information diffusion and network topology.
Most infectious diseases spread on a dynamic network of human interactions. Recent studies of social dynamics have provided evidence that spreading patterns may depend strongly on detailed micro-dynamics of the social system. We have recorded every single interaction within a large population, mapping out---for the first time at scale---the complete proximity network for a densely-connected system. Here we show the striking impact of interaction-distance on the network structure and dynamics of spreading processes. We create networks supporting close (intimate network, up to ~1m) and longer distance (ambient network, up to ~10m) modes of transmission. The intimate network is fragmented, with weak ties bridging densely-connected neighborhoods, whereas the ambient network supports spread driven by random contacts between strangers. While there is no trivial mapping from the micro-dynamics of proximity networks to empirical epidemics, these networks provide a telling approximation of droplet and airborne modes of pathogen spreading. The dramatic difference in outbreak dynamics has implications for public policy and methodology of data collection and modeling.
Understanding how and how far information, behaviors, or pathogens spread in social networks is an important problem, having implications for both predicting the size of epidemics, as well as for planning effective interventions. There are, however, two main challenges for inferring spreading paths in real-world networks. One is the practical difficulty of observing a dynamic process on a network, and the other is the typical constraint of only partially observing a network. Using a static, structurally realistic social network as a platform for simulations, we juxtapose three distinct paths: (1) the stochastic path taken by a simulated spreading process from source to target; (2) the topologically shortest path in the fully observed network, and hence the single most likely stochastic path, between the two nodes; and (3) the topologically shortest path in a partially observed network. In a sampled network, how closely does the partially observed shortest path (3) emulate the unobserved spreading path (1)? Although partial observation inflates the length of the shortest path, the stochastic nature of the spreading process also frequently derails the dynamic path from the shortest path. We find that the partially observed shortest path does not necessarily give an inflated estimate of the length of the process path; in fact, partial observation may, counterintuitively, make the path seem shorter than it actually is.
We study rare events in networks with both internal and external noise, and develop a general formalism for analyzing rare events that combines pair-quenched techniques and large-deviation theory. The probability distribution, shape, and time scale of rare events are considered in detail for extinction in the Susceptible-Infected-Susceptible model as an illustration. We find that when both types of noise are present, there is a crossover region as the network size is increased, where the probability exponent for large deviations no longer increases linearly with the network size. We demonstrate that the form of the crossover depends on whether the endemic state is localized near the epidemic threshold or not.
We study a multi-type SIR epidemic process among a heterogeneous population that interacts through a network. When we base social contact on a random graph with given vertex degrees, we give limit theorems on the fraction of infected individuals. For a given social distancing individual strategies, we establish the epidemic reproduction number $R_0$ which can be used to identify network vulnerability and inform vaccination policies. In the second part of the paper we study the equilibrium of the social distancing game, in which individuals choose their social distancing level according to an anticipated global infection rate, which then must equal the actual infection rate following their choices. We give conditions for the existence and uniqueness of equilibrium. For the case of random regular graphs, we show that voluntary social distancing will always be socially sub-optimal.
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