The future of astronomy is inextricably entwined with the care and feeding of astronomical data products. Community standards such as FITS and NDF have been instrumental in the success of numerous astronomy projects. Their very success challenges us to entertain pragmatic strategies to adapt and evolve the standards to meet the aggressive data-handling requirements of facilities now being designed and built. We discuss characteristics that have made standards successful in the past, as well as desirable features for the future, and an open discussion follows.