Equations of motion for the light-like QCD Wilson loops are studied in the generalized loop space (GLS) setting. To this end, the classically conformal-invariant non-local variations of the cusped Wilson exponentials lying (partially) on the light-cone are formulated in terms of the Frechet derivative. The rapidity and renormalization-group behaviour of the gauge-invariant quantum correlation functions (in particular, the three-dimensional parton densities) are demonstrated to be connected to certain geometrical properties of the Wilson loops defined in the GLS.