A high-power neutrino superbeam experiment at the ESS facility has been proposed such that the source-detector distance falls at the second oscillation maximum, giving very good sensitivity towards establishing CP violation. In this work, we explore the comparative physics reach of the experiment in terms of leptonic CP-violation, precision on atmospheric parameters, non-maximal theta23, and its octant for a variety of choices for the baselines. We also vary the neutrino vs. the anti-neutrino running time for the beam, and study its impact on the physics goals of the experiment. We find that for the determination of CP violation, 540 km baseline with 7 years of neutrino and 3 years of anti-neutrino (7nu+3nubar) run-plan performs the best and one expects a 5sigma sensitivity to CP violation for 48% of true values of deltaCP. The projected reach for the 200 km baseline with 7nu+3nubar run-plan is somewhat worse with 5sigma sensitivity for 34% of true values of deltaCP. On the other hand, for the discovery of a non-maximal theta23 and its octant, the 200 km baseline option with 7nu+3nubar run-plan performs significantly better than the other baselines. A 5sigma determination of a non-maximal theta23 can be made if the true value of sin^2theta23 lesssim 0.45 or sin^2theta23 gtrsim 0.57. The octant of theta23 could be resolved at 5sigma if the true value of sin^2theta23 lesssim 0.43 or gtrsim 0.59, irrespective of deltaCP.