We present a simple model for a 7 keV scalar dark matter particle which also explains the recently reported anomalous peak in the galactic X-ray spectrum at 3.55 keV in terms of its two photon decay. The model is arguably the simplest extension of the Standard Model, with the addition of a real scalar gauge singlet field subject to a reflection symmetry. This symmetry breaks spontaneously at an energy scale of a few MeV which triggers the decay of the dark matter particle into two photons. In this framework, the Higgs boson of the Standard Model is also the source of dark matter in the Universe. The model fits the relic dark matter abundance and the partial lifetime for two photon decay, while being consistent with constraints from domain wall formation and dark matter self-interactions. We show that all these features of the model are preserved in its natural embedding into a simple dark $U(1)$ gauge theory with a Higgs mechanism. The properties of the dark photon get determined in such a scenario. High precision cosmological measurements can potentially test these models, as there are residual effects from domain wall formation and non-negligible self-interactions of dark matter.
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