One of the principal discoveries in modern cosmology is that standard model particles (including baryons, leptons and photons) together comprise only 5% of the mass-energy budget of the Universe. The remaining 95% consists of dark energy and dark matter (DM). Consequently our picture of the universe is known as {Lambda}CDM, with {Lambda} denoting dark energy and CDM cold dark matter. {Lambda}CDM is being challenged by its apparent inability to explain the low density of DM measured at the centre of cosmological systems, ranging from faint dwarf galaxies to massive clusters containing tens of galaxies the size of the Milky Way. But before making conclusions one should carefully include the effect of gas and stars, which were historically seen as merely a passive component during the assembly of galaxies. We now understand that these can in fact significantly alter the DM component, through a coupling based on rapid gravitational potential fluctuations.