We examine the effect of small amounts of magnetic substituents in the $A$ sites of the frustrated spinels MgCr$_2$O$_4$ and ZnCr$_2$O$_4$. Specifically we look for the effects of spin and lattice disorder on structural changes accompanying magnetic ordering in these compounds. Substitution of Co$^{2+}$ on the non-magnetic Zn$^{2+}$ site in Zn$_{1-x}$Co$_{x}$Cr$_2$O$_4$ where 0,$<$,$x$,$leq$,0.2 completely suppresses the spin-Jahn-Teller distortion of ZnCr$_2$O$_4$ although these systems remain frustrated, and magnetic ordering occurs at very low temperatures of $T$,$<$,20,K. On the other hand, the substitution of Jahn-Teller active Cu$^{2+}$ for Mg$^{2+}$ and Zn$^{2+}$ in Mg$_{1-x}$Cu$_{x}$Cr$_2$O$_4$ and Zn$_{1-x}$Cu$_{x}$Cr$_2$O$_4$ where 0,$<$,$x$,$leq$,0.2 induce Jahn-Teller ordering at temperatures well above the Neel temperatures of these solid solutions, and yet spin interactions remain frustrated with long-range magnetic ordering occurring below 20,K without any further lattice distortion. The Jahn-Teller distorted solid solutions Mg$_{1-x}$Cu$_{x}$Cr$_2$O$_4$ and Zn$_{1-x}$Cu$_{x}$Cr$_2$O$_4$ adopt the orthorhombic $Fddd$ structure of ferrimagnetic CuCr$_2$O$_4$. Total neutron scattering studies of Zn$_{1-x}$Cu$_{x}$Cr$_2$O$_4$ suggest that there are local $A$O$_4$ distortions in these Cu$^{2+}$-containing solid solutions at room temperature and that these distortions become cooperative when average structure distortions occur. Magnetism evolves from compensated antiferromagnetism in MgCr$_2$O$_4$ and ZnCr$_2$O$_4$ to uncompensated antiferromagnetism with substitution of magnetic cations on the non-magnetic cation sites of these frustrated compounds.
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