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Searching for influential spreaders in complex networks is an issue of great significance for applications across various domains, ranging from the epidemic control, innovation diffusion, viral marketing, social movement to idea propagation. In this paper, we first display some of the most important theoretical models that describe spreading processes, and then discuss the problem of locating both the individual and multiple influential spreaders respectively. Recent approaches in these two topics are presented. For the identification of privileged single spreaders, we summarize several widely used centralities, such as degree, betweenness centrality, PageRank, k-shell, etc. We investigate the empirical diffusion data in a large scale online social community -- LiveJournal. With this extensive dataset, we find that various measures can convey very distinct information of nodes. Of all the users in LiveJournal social network, only a small fraction of them involve in spreading. For the spreading processes in LiveJournal, while degree can locate nodes participating in information diffusion with higher probability, k-shell is more effective in finding nodes with large influence. Our results should provide useful information for designing efficient spreading strategies in reality.
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The propagations of diseases, behaviors and information in real systems are rarely independent of each other, but they are coevolving with strong interactions. To uncover the dynamical mechanisms, the evolving spatiotemporal patterns and critical phenomena of networked coevolution spreading are extremely important, which provide theoretical foundations for us to control epidemic spreading, predict collective behaviors in social systems, and so on. The coevolution spreading dynamics in complex networks has thus attracted much attention in many disciplines. In this review, we introduce recent progress in the study of coevolution spreading dynamics, emphasizing the contributions from the perspectives of statistical mechanics and network science. The theoretical methods, critical phenomena, phase transitions, interacting mechanisms, and effects of network topology for four representative types of coevolution spreading mechanisms, including the coevolution of biological contagions, social contagions, epidemic-awareness, and epidemic-resources, are presented in detail, and the challenges in this field as well as open issues for future studies are also discussed.
Identifying the node spreading influence in networks is an important task to optimally use the network structure and ensure the more efficient spreading in information. In this paper, by taking into account the shortest distance between a target node and the node set with the highest $k$-core value, we present an improved method to generate the ranking list to evaluate the node spreading influence. Comparing with the epidemic process results for four real networks and the Barab{a}si-Albert network, the parameterless method could identify the node spreading influence more accurately than the ones generated by the degree $k$, closeness centrality, $k$-shell and mixed degree decomposition methods. This work would be helpful for deeply understanding the node importance of a network.
It is widely acknowledged that the initial spreaders play an important role for the wide spreading of information in complex networks. Thus, a variety of centrality-based methods have been proposed to identify the most influential spreaders. However, most of the existing studies have overlooked the fact that in real social networks it is more costly and difficult to convince influential individuals to act as initial spreaders, resulting in a high risk in maximizing the spreading. In this paper, we address this problem on the basis of the assumption that large-degree nodes are activated with a higher risk than small-degree nodes. We aim to identify the effective initial spreaders to maximize spreading when considering both the activation risk and the outbreak size of initial spreaders. On random networks, the analytical analysis reveals that the degree of optimal initial spreaders does not correspond to the largest degree of nodes in the network but rather be determined by infection probability and difference of activation risk among nodes with different degree. Here, we propose a risk-aware metric to identify the effective spreaders on real networks. The numerical simulation shows that the risk-aware metric outperforms the existing benchmark centralities in maximizing the effective spreading.
As an important type of dynamics on complex networks, spreading is widely used to model many real processes such as the epidemic contagion and information propagation. One of the most significant research questions in spreading is to rank the spreading ability of nodes in the network. To this end, substantial effort has been made and a variety of effective methods have been proposed. These methods usually define the spreading ability of a node as the number of finally infected nodes given that the spreading is initialized from the node. However, in many real cases such as advertising and medicine science the spreading only aims to cover a specific group of nodes. Therefore, it is necessary to study the spreading ability of nodes towards localized targets in complex networks. In this paper, we propose a reversed local path algorithm for this problem. Simulation results show that our method outperforms the existing methods in identifying the influential nodes with respect to these localized targets. Moreover, the influential spreaders identified by our method can effectively avoid infecting the non-target nodes in the spreading process.
Spreading processes are ubiquitous in natural and artificial systems. They can be studied via a plethora of models, depending on the specific details of the phenomena under study. Disease contagion and rumor spreading are among the most important of these processes due to their practical relevance. However, despite the similarities between them, current models address both spreading dynamics separately. In this paper, we propose a general information spreading model that is based on discrete time Markov chains. The model includes all the transitions that are plausible for both a disease contagion process and rumor propagation. We show that our model not only covers the traditional spreading schemes, but that it also contains some features relevant in social dynamics, such as apathy, forgetting, and lost/recovering of interest. The model is evaluated analytically to obtain the spreading thresholds and the early time dynamical behavior for the contact and reactive processes in several scenarios. Comparison with Monte Carlo simulations shows that the Markov chain formalism is highly accurate while it excels in computational efficiency. We round off our work by showing how the proposed framework can be applied to the study of spreading processes occurring on social networks.
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