The transition quadrupole moments, $Q_{t}$, of rotational bands in the neutron-rich, even-mass $^{102-108}$Mo and $^{108-112}$Ru nuclei were measured in the 8 to 16 $hbar $ spin range with the Doppler-shift attenuation method. The nuclei were populated as fission fragments from $^{252}$Cf fission. The detector setup consisted of the Gammasphere spectrometer and the HERCULES fast-plastic array. At moderate spin, the $Q_{t}$ moments are found to be reduced with respect to the values near the ground states. Attempts to describe the observations in mean-field-based models, specifically cranked relativistic Hartree-Bogoliubov theory, illustrate the challenge theory faces and the difficulty to infer information on $gamma $ softness and triaxiality from the data.