We discuss the methods employed to photometrically calibrate the data acquired by the Low Frequency Instrument on Planck. Our calibration is based on a combination of the Orbital Dipole plus the Solar Dipole, caused respectively by the motion of the Planck spacecraft with respect to the Sun and by motion of the Solar System with respect to the CMB rest frame. The latter provides a signal of a few mK with the same spectrum as the CMB anisotropies and is visible throughout the mission. In this data release we rely on the characterization of the Solar Dipole as measured by WMAP. We also present preliminary results (at 44GHz only) on the study of the Orbital Dipole, which agree with the WMAP value of the Solar System speed within our uncertainties. We compute the calibration constant for each radiometer roughly once per hour, in order to keep track of changes in the detectors gain. Since non-idealities in the optical response of the beams proved to be important, we implemented a fast convolution algorithm which considers the full beam response in estimating the signal generated by the dipole. Moreover, in order to further reduce the impact of residual systematics due to sidelobes, we estimated time variations in the calibration constant of the 30GHz radiometers (the ones with the largest sidelobes) using the signal of a reference load. We have estimated the calibration accuracy in two ways: we have run a set of simulations to assess the impact of statistical errors and systematic effects in the instrument and in the calibration procedure, and we have performed a number of consistency checks on the data and on the brightness temperature of Jupiter. Calibration errors for this data release are expected to be about 0.6% at 44 and 70 GHz, and 0.8% at 30 GHz. (Abriged.)
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