The W3 GMC is a prime target for the study of the early stages of high-mass star formation. We have used Herschel data from the HOBYS key program to produce and analyze column density and temperature maps. Two preliminary catalogs were produced by extracting sources from the column density map and from Herschel maps convolved to the 500 micron resolution. Herschel reveals that among the compact sources (FWHM<0.45 pc), W3 East, W3 West, and W3 (OH) are the most massive and luminous and have the highest column density. Considering the unique properties of W3 East and W3 West, the only clumps with on-going high-mass star formation, we suggest a convergent constructive feedback scenario to account for the formation of a cluster with decreasing age and increasing system/source mass toward the innermost regions. This process, which relies on feedback by high-mass stars to ensure the availability of material during cluster formation, could also lead to the creation of an environment suitable for the formation of Trapezium-like systems. In common with other scenarios proposed in other HOBYS studies, our results indicate that an active/dynamic process aiding in the accumulation, compression, and confinement of material is a critical feature of the high-mass star/cluster formation, distinguishing it from classical low-mass star formation. The environmental conditions and availability of triggers determine the form in which this process occurs, implying that high-mass star/cluster formation could arise from a range of scenarios: from large scale convergence of turbulent flows, to convergent constructive feedback or mergers of filaments.
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