We present measurements of the hyperfine coefficients and isotope shifts of the Dy I $683.731 $nm transition, using saturated absorption spectroscopy on an atomic beam. A King Plot is drawn resulting in an updated value for the specific mass shift $delta u_mathrm{684,sms}^mathrm{164-162}=-534 pm 17 MHz$. Using fluorescence spectroscopy we measure the excited state lifetime $tau_{684}=1.68(5) mu$s, yielding a linewidth of $gamma_mathrm{684} = 95 pm 3 kHz$. We give an upper limit to the branching ratio between the two decay channels from the excited state showing that this transition is useable for optical pumping into a dark state and demagnetization cooling.