In this paper we first discuss observational evidence of longitudinal concentrations of magnetic activity in the Sun and rapidly rotating late-type stars with outer convective envelopes. Scenarios arising from the idea of rotationally influenced anisotropic convective turbulence being the key physical process generating these structures are then presented and discussed - such effects include the turbulent dynamo mechanism, negative effective magnetic pressure instability (NEMPI) and hydrodynamical vortex instability. Finally, we discuss non-axisymmetric stellar mean-field dynamo models, the results obtained with them, and compare those with the observational information gathered up so far. We also present results from a pure alpha-squared mean-field dynamo model, which show that time-dependent behavior of the dynamo solutions can occur both in the form of an azimuthal dynamo wave and/or oscillatory behavior related to the alternating energy levels of the active longitudes.
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