We experimentally demonstrate the existence of magnetic coupling between two ferromagnets separated by a thin Pt layer. The coupling remains ferromagnetic regardless of the Pt thickness, and exhibits a significant dependence on temperature. Therefore, it cannot be explained by the established mechanisms of magnetic coupling across nonmagnetic spacers. We show that the experimental results are consistent with the presence of magnetism induced in Pt in proximity to ferromagnets, in direct analogy to the well-known proximity effects in superconductivity.