Tensor modes in the cosmic microwave background are one of the most robust signatures of inflation. We derive theoretical bounds on the tensor fraction, as a generalization of the well-known Lyth bound. Under reasonable assumptions, the new bounds are at least two orders of magnitude stronger than the original one. We comment on a previously derived generalization, the so-called Efstathiou-Mack relationship. We also derive a new absolute upper bound on tensors using de Sitter entropy bounds.