With the launch of the {em Wide-field Infrared Survey Explorer} ({em WISE}), a new era of detecting planetary debris and brown dwarfs around white dwarfs (WDs) has begun with the {em WISE} InfraRed Excesses around Degenerates (WIRED) Survey. The WIRED Survey is sensitive to substellar objects and dusty debris around WDs out to distances exceeding 100 pc, well beyond the completeness level of local WDs. In this paper, we present a cross-correlation of the preliminary Sloan Digital Sky Survey (SDSS) Data Release 7 (DR7) WD Catalog between the {em WISE}, Two-Micron All Sky Survey (2MASS), UKIRT Infrared Deep Sky Survey (UKIDSS), and SDSS DR7 photometric catalogs. From $sim18,000$ input targets, there are {em WISE} detections comprising 344 naked WDs (detection of the WD photosphere only), 1020 candidate WD+M dwarf binaries, 42 candidate WD+brown dwarf (BD) systems, 52 candidate WD+dust disk systems, and 69 targets with indeterminate infrared excess. We classified all of the detected targets through spectral energy distribution model fitting of the merged optical, near-IR, and {em WISE} photometry. Some of these detections could be the result of contaminating sources within the large ($approx6arcsec$) {em WISE} point spread function; we make a preliminary estimate for the rates of contamination for our WD+BD and WD+disk candidates, and provide notes for each target-of-interest. Each candidate presented here should be confirmed with higher angular resolution infrared imaging or infrared spectroscopy. We also present an overview of the observational characteristics of the detected WDs in the {em WISE} photometric bands, including the relative frequencies of candidate WD+M, WD+BD, and WD+disk systems.
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