Three-photon laser excitation of Rydberg states by three different laser beams can be arranged in a star-like geometry that simultaneously eliminates the recoil effect and Doppler broadening. Our analytical and numerical calculations for a particular laser excitation scheme 5S_{1/2}->5P_{3/2}->6S_{1/2}->nP in Rb atoms have shown that compared to the one- and two-photon laser excitation this approach provides much narrower line width and longer coherence time for both cold atom samples and hot vapors, if the intermediate one-photon resonances of the three-photon transition are detuned by more than respective single-photon Doppler widths. This method can be used to improve fidelity of Rydberg quantum gates and precision of spectroscopic measurements in Rydberg atoms.