We present a comprehensive infrared spectroscopic study of lattice dynamics in the pnictide parent compound BaFe$_2$As$_2$. In the tetragonal structural phase, we observe the two degenerate symmetry-allowed in-plane infrared active phonon modes. Following the structural transition from the tetragonal to orthorhombic phase, we observe splitting into four non-degenerate phonon modes and a significant phonon strength enhancement. These detailed data allow us to provide a physical explanation for the anomalous phonon strength enhancement as the result of anisotropic conductivity due to Hunds coupling.