Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userSocial content matching in MapReduce
99
0
0.0
(
0
)
Added by
Gianmarco De Francisci Morales
Publication date
2011
fields
Informatics Engineering
and research's language is
English
Authors
Gianmarco De Francisci Morales
Ask ChatGPT about the research
No Arabic abstract
Matching problems are ubiquitous. They occur in economic markets, labor markets, internet advertising, and elsewhere. In this paper we focus on an application of matching for social media. Our goal is to distribute content from information suppliers to information consumers. We seek to maximize the overall relevance of the matched content from suppliers to consumers while regulating the overall activity, e.g., ensuring that no consumer is overwhelmed with data and that all suppliers have chances to deliver their content. We propose two matching algorithms, GreedyMR and StackMR, geared for the MapReduce paradigm. Both algorithms have provable approximation guarantees, and in practice they produce high-quality solutions. While both algorithms scale extremely well, we can show that StackMR requires only a poly-logarithmic number of MapReduce steps, making it an attractive option for applications with very large datasets. We experimentally show the trade-offs between quality and efficiency of our solutions on two large datasets coming from real-world social-media web sites.
rate research
Read More
Graphs and networks are used to model interactions in a variety of contexts. There is a growing need to quickly assess the characteristics of a graph in order to understand its underlying structure. Some of the most useful metrics are triangle-based and give a measure of the connectedness of mutual friends. This is often summarized in terms of clustering coefficients, which measure the likelihood that two neighbors of a node are themselves connected. Computing these measures exactly for large-scale networks is prohibitively expensive in both memory and time. However, a recent wedge sampling algorithm has proved successful in efficiently and accurately estimating clustering coefficients. In this paper, we describe how to implement this approach in MapReduce to deal with massive graphs. We show results on publicly-available networks, the largest of which is 132M nodes and 4.7B edges, as well as artificially generated networks (using the Graph500 benchmark), the largest of which has 240M nodes and 8.5B edges. We can estimate the clustering coefficient by degree bin (e.g., we use exponential binning) and the number of triangles per bin, as well as the global clustering coefficient and total number of triangles, in an average of 0.33 seconds per million edges plus overhead (approximately 225 seconds total for our configuration). The technique can also be used to study triangle statistics such as the ratio of the highest and lowest degree, and we highlight differences between social and non-social networks. To the best of our knowledge, these are the largest triangle-based graph computations published to date.
Social media has been on the vanguard of political information diffusion in the 21st century. Most studies that look into disinformation, political influence and fake-news focus on mainstream social media platforms. This has inevitably made English an important factor in our current understanding of political activity on social media. As a result, there has only been a limited number of studies into a large portion of the world, including the largest, multilingual and multi-cultural democracy: India. In this paper we present our characterisation of a multilingual social network in India called ShareChat. We collect an exhaustive dataset across 72 weeks before and during the Indian general elections of 2019, across 14 languages. We investigate the cross lingual dynamics by clustering visually similar images together, and exploring how they move across language barriers. We find that Telugu, Malayalam, Tamil and Kannada languages tend to be dominant in soliciting political images (often referred to as memes), and posts from Hindi have the largest cross-lingual diffusion across ShareChat (as well as images containing text in English). In the case of images containing text that cross language barriers, we see that language translation is used to widen the accessibility. That said, we find cases where the same image is associated with very different text (and therefore meanings). This initial characterisation paves the way for more advanced pipelines to understand the dynamics of fake and political content in a multi-lingual and non-textual setting.
The massive spread of digital misinformation has been identified as a major global risk and has been alleged to influence elections and threaten democracies. Communication, cognitive, social, and computer scientists are engaged in efforts to study the complex causes for the viral diffusion of misinformation online and to develop solutions, while search and social media platforms are beginning to deploy countermeasures. With few exceptions, these efforts have been mainly informed by anecdotal evidence rather than systematic data. Here we analyze 14 million messages spreading 400 thousand articles on Twitter during and following the 2016 U.S. presidential campaign and election. We find evidence that social bots played a disproportionate role in amplifying low-credibility content. Accounts that actively spread articles from low-credibility sources are significantly more likely to be bots. Automated accounts are particularly active in amplifying content in the very early spreading moments, before an article goes viral. Bots also target users with many followers through replies and mentions. Humans are vulnerable to this manipulation, retweeting bots who post links to low-credibility content. Successful low-credibility sources are heavily supported by social bots. These results suggest that curbing social bots may be an effective strategy for mitigating the spread of online misinformation.
In modern social media platforms, an effective content recommendation should benefit both creators to bring genuine benefits to them and consumers to help them get really interesting content. To address the limitations of existing methods for social recommendation, we propose Social Explorative Attention Network (SEAN), a social recommendation framework that uses a personalized content recommendation model to encourage personal interests driven recommendation. SEAN has t
In this paper, we consider a dataset comprising press releases about health research from different universities in the UK along with a corresponding set of news articles. First, we do an exploratory analysis to understand how the basic information published in the scientific journals get exaggerated as they are reported in these press releases or news articles. This initial analysis shows that some news agencies exaggerate almost 60% of the articles they publish in the health domain; more than 50% of the press releases from certain universities are exaggerated; articles in topics like lifestyle and childhood are heavily exaggerated. Motivated by the above observation we set the central objective of this paper to investigate how exaggerated news spreads over an online social network like Twitter. The LIWC analysis points to a remarkable observation these late tweets are essentially laden in words from opinion and realize categories which indicates that, given sufficient time, the wisdom of the crowd is actually able to tell apart the exaggerated news. As a second step we study the characteristics of the users who never or rarely post exaggerated news content and compare them with those who post exaggerated news content more frequently. We observe that the latter class of users have less retweets or mentions per tweet, have significantly more number of followers, use more slang words, less hyperbolic words and less word contractions. We also observe that the LIWC categories like bio, health, body and negative emotion are more pronounced in the tweets posted by the users in the latter class. As a final step we use these observations as features and automatically classify the two groups achieving an F1 score of 0.83.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
