The Standard Model (SM) is usually considered to be unnatural because the scalar Higgs mass receives a quadratic divergent correction. We suggest a new way to solve the naturalness problem from point of view of renormalization group method. Our approach is illustrated through the familiar $phi^4$ theory. A renormalization group equation for scalar field mass is proposed by introducing a subtraction scale. We give a non-trivial prediction: the Higss mass at short-distance is a damping exponential function of the energy scale. It follows from a characteristic of the SM that the couplings to Higgs are proportional to field masses, in particular the Higgs self-interactions. In the ultraviolent limit, the Higgs mass approaches to a mass called by Veltman mass which is at the order of the electroweak scale. The fine-tuning is not necessary. The Higgs naturalness problem is solved by radiative corrections themselves.
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