Reply to Comment on Quantum phase transition in the four-spin exchange antiferromagnet

We argue that our analysis of the J-Q model, presented in Phys. Rev. B 80, 174403 (2009), and based on a field-theory description of coupled dimers, captures properly the strong quantum fluctuations tendencies, and the objections outlined by L. Isaev, G. Ortiz, and J. Dukelsky, arXiv:1003.5205, are misplaced.