Controlled manipulation of quantum states is central to studying natural and artificial quantum systems. If a quantum system consists of interacting sub-units, the nature of the coupling may lead to quantum levels with degenerate energy differences. This degeneracy makes frequency-selective quantum operations impossible. For the prominent group of transversely coupled two-level systems, i.e. qubits, we introduce a method to selectively suppress one transition of a degenerate pair while coherently exciting the other, effectively creating artificial selection rules. It requires driving two qubits simultaneously with the same frequency and specified relative amplitude and phase. We demonstrate our method on a pair of superconducting flux qubits. It can directly be applied to the other superconducting qubits, and to any other qubit type that allows for individual driving. Our results provide a single-pulse controlled-NOT gate for the class of transversely coupled qubits.