Time-distance helioseismology and related techniques show great promise for probing the structure and dynamics of the subphotospheric layers of the Sun. Indeed time-distance helioseismology has already been applied to make inferences about structures and flows under sunspots and active regions, to map long-lived convective flow patterns, and so on. Yet certainly there are still many inadequacies in the current approaches and, as the data get better and the questions we seek to address get more subtle, methods that were previously regarded as adequate are no longer acceptable. Here we give a short and partial description of outstanding problems in local helioseismology, using time-distance helioseismology as a guiding example.