We present evidence that transition region red-shifts are naturally produced in episodically heated models where the average volumetric heating scale height lies between that of the chromospheric pressure scale height of 200 km and the coronal scale height of 50 Mm. In order to do so we present results from 3d MHD models spanning the upper convection zone up to the corona, 15 Mm above the photosphere. Transition region and coronal heating in these models is due both the stressing of the magnetic field by photospheric and convection `zone dynamics, but also in some models by the injection of emerging magnetic flux.