We consider the conditions under which a rotating magnetic object can produce a magnetically powered outflow in an initially unmagnetized medium stratified under gravity. 3D MHD simulations are presented in which the footpoints of localized, arcade-shaped magnetic fields are put into rotation. It is shown how the effectiveness in producing a collimated magnetically powered outflow depends on the rotation rate, the strength and the geometry of the field. The flows produced by uniformly rotating, non-axisymmetric fields are found to consist mainly of buoyant plumes heated by dissipation of rotational energy. Collimated magnetically powered flows are formed if the field and the rotating surface are arranged such that a toroidal magnetic field is produced. This requires a differential rotation of the arcades footpoints. Such jets are well-collimated; we follow their propagation through the stratified atmosphere over 100 times the source size. The magnetic field is tightly wound and its propagation is dominated by the development of non-axisymmetric instabilities. We observe a Poynting flux conversion efficiency of over 75% in the longest simulations. Applications to the collapsar model and protostellar jets are discussed.