We theoretically prove that electromagnetic beams propagating through a nonlinear cubic metamaterial can exhibit a power flow whose direction reverses its sign along the transverse profile. This effect is peculiar of the hitherto unexplored extreme nonlinear regime where the nonlinear response is comparable or even greater than the linear contribution, a condition achievable even at relatively small intensities. We propose a possible metamaterial structure able to support the extreme conditions where the polarization cubic nonlinear contribution does not act as a mere perturbation of the linear part.
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