An integrated approach has been developed to study radio signals induced by cosmic rays entering the Earths atmosphere. An engineering array will be co-located with the infill array of the Pierre Auger Observatory. Our R&D effort includes the physics processes leading to the development of radio signals, end-to-end simulations of realistic hardware configurations, and tests of various systems on site, where coincidences with the other detector systems of the Observatory are used to benchmark the systems under development.