Recent progress in realising dynamical supersymmetry breaking allows the construction of simple and calculable models of gauge mediation. We discuss the phenomenology of the particularly minimal case in which the mediation is direct, and show that there are generic new and striking predictions. These include new particles with masses comparable to those of the Standard Model superpartners, associated with the pseudo-Goldstone modes of the dynamical SUSY breaking sector. Consequently there is an unavoidable departure from the MSSM. In addition the gaugino masses are typically significantly lighter than the sfermions, and their mass ratios can be different from the pattern dictated by the gauge couplings in standard (i.e. explicit) gauge mediation. We investigate these features in two distinct realisations of the dynamical SUSY breaking sector.
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