The TeV blazar PKS 2155--304 was the subject of an intensive 2 week optical and near-infrared observing campaign in 2004 August with the CTIO 0.9m telescope. During this time, simultaneous X-ray data from RXTE were also obtained. We compare the results of our observations to the results from two previous simultaneous multiwavelength campaigns on PKS 2155-304. We conclude that the correlation between the X-ray and UV/optical variability is strongest and the time lag is shortest (only a few hours) when the object is brightest. As the object becomes fainter, the correlations are weaker and the lags longer, increasing to a few days. Based on the results of four campaigns, we find evidence for a linear relationship between the mean optical brightness and lag time of X-ray and UV/optical events. Furthermore, we assert that this behavior, along with the different multiwavelength flare lag times across different flux states is consistent with a highly relativistic shock propagating down the jet producing the flares observed during a high state. In a quiescent state, the variability is likely to be due to a number of factors including both the jet and contributions outside of the jet, such as the accretion disk.
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