Magnetic entropy and adiabatic temperature changes in and above the room-temperature region has been measured for La0.7Sr0.3Mn1-xMxO3 (M = Al, Ti) by means of magnetization and heat capacity measurements in magnetic fields up to 6 T. The magnetocaloric effect becomes largest at the ferromagnetic ordering temperature Tc that is tuned to ~300 K by the substitution of Al or Ti for Mn. While the substitution of Al for Mn drastically reduces the entropy change, it extends considerably the working temperature span and improves the relative cooling power. The magnetocaloric effect seems to be only lightly affected by Ti substitution. Although manganites have been considered potential for magnetic refrigerants, the magnetocaloric effect in these materials is limited due to the existence of short-range ferromagnetic correlations above Tc.