Anomalous scaling in the statistics of an active scalar in homogeneous turbulent convection is studied using a dynamical shell model. We extend refined similarity ideas for homogeneous and isotropic turbulence to homogeneous turbulent convection and attribute the origin of the anomalous scaling to variations of the entropy transfer rate. We verify the consequences and thus the validity of our hypothesis by showing that the conditional statistics of the active scalar and the velocity at fixed values of entropy transfer rate are not anomalous but have simple scaling with exponents given by dimensional considerations, and that the intermittency corrections are given by the scaling exponents of the moments of the entropy transfer rate.