We report on a new measurement of the branching ratio B(KL -> pi0 e+ e- gamma) using the KTeV detector. This analysis uses the full KTeV data set collected from 1997 to 2000. We reconstruct 139 events over a background of 14, which results in B(KL -> pi0 e+ e- gamma) = (1.62 +/- 0.14 (stat) +/- 0.09 (syst)) x 10^{-8}. This result supersedes the earlier KTeV measurement of this branching ratio.
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