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Register a new userInformation feedback and mass media effects in cultural dynamics
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Added by
Juan Carlos Gonzalez Avella Md.
Publication date
2007
fields
Physics
and research's language is
English
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We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (ii) indirect mass media influence, where global media acts as a filter of the influence of the existing network of interactions of each agent. Our results generalize previous findings showing that cultural diversity builds-up by increasing the strength of the mass media influence. We find that this occurs independently of the mechanisms of action (direct or indirect) of the mass media message. However, through an analysis of the full range of parameters measuring cultural diversity, we establish that the enhancement of cultural diversity produced by interaction with mass media only occurs for strong enough mass media messages. In comparison with previous studies a main different result is that weak mass media messages, in combination with agent-agent interaction, are efficient in producing cultural homogeneity. Moreover, the homogenizing effect of weak mass media messages are more efficient for direct local mass media messages than for global mass media messages or indirect global mass media influences.
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In studies of cultural differentiation, the joint mechanisms of homophily and influence have been able to explain how distinct cultural groups can form. While these mechanisms normally lead to cultural convergence, increased levels of heterogeneity can allow them to produce global diversity. However, this emergent cultural diversity has proven to be unstable in the face of cultural drift- small errors or innovations that allow cultures to change from within. We develop a model of cultural differentiation that combines the traditional mechanisms of homophily and influence with a third mechanism of 2network homophily, in which network structure co-evolves with cultural interaction. We show that if social ties are allowed to change with cultural influence, a complex relationship between heterogeneity and cultural diversity is revealed, in which increased heterogeneity can reduce cultural group formation while simultaneously increasing social connectedness. Our results show that in certain regions of the parameter space these co-evolutionary dynamics can lead to patterns of cultural diversity that are stable in the presence of cultural drift.
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