Based on the erasure channel FEC model as defined in multimedia wireless broadcast standards, we illustrate how doping mechanisms included in the design of erasure coding and decoding may improve the scalability of the packet throughput, decrease overall latency and potentially differentiate among classes of multimedia subscribers regardless of their signal quality. We describe decoding mechanisms that allow for linear complexity and give complexity bounds when feedback is available. We show that elaborate coding schemes which include pre-coding stages are inferior to simple Ideal Soliton based rateless codes, combined with the proposed two-phase decoder. The simplicity of this scheme and the availability of tight bounds on latency given pre-allocated radio resources makes it a practical and efficient design solution.