The Role Of Technological Vigilance In Achieving Competitive Advantage: Field Study On Syrian Private Commercial Banks

Technological vigilance refers to the search for technological information, constant monitoring of technological changes, the prediction and intelligent control of them before they reach competitors, the questioning of competitors' behavior, technological innovations, the control of business strategies, the knowledge of new consumer desires, In order to have a competitive position in a complex and rapidly changing environment and superior to competitors. The study aims to study the relationship between technological vigilance and competitive advantage in the Syrian private commercial banks, which relate to the following dimensions (cost, flexibility, quality). In order to achieve this, a basic hypothesis has been formulated, with three sub-hypotheses. The researcher used the questionnaire method to collect the data analyzed using statistical tests, the most important of which are the one-sample T. test and the Pearson Correlation. The researcher reached several results, the most important of which is: a strong positive relationship between technological vigilance and competitive advantage in Syrian private commercial banks.