Improving The Quality of Passengers Transport Services (Public And Private): an Applied Study on Road Transport Sector of Passengers in Lattakia

This research study the status of the road transport sector of the passengers in the city of Lattakia, and identify the most important dimensions of the quality of service of public and private transport ,and has been measuring the quality of these services and the degree of customer satisfaction by the difference between the expectations and the perception of customers of the dimensions of the quality of those services, and to identify the differences between the two points of view of both passengers and drivers for the quality of road transport services. In addition to evaluating the currently scientific methods, the organizational culture , leadership style , method of work in the company under study, to identify the availability of basic requirements of the philosophy of continuous improvement. In the end, we have provided a summary of the most important results and some of the recommendations to improve the quality of road transport services for passengers in the city of Lattakia on the level of public and private transport.