The role of research analyzes in increasing the efficiency of the websites of business organizations: A field study in the Syrian business environment

The research aimed to examine the relationship between the use of Google Analytics as a model and the increase in efficiency of these websites, which relate to the following dimensions: bounce rate, conversion of visitors to customers. In order to achieve this, a basic hypothesis has been formulated, with two sub-hypotheses. The researcher used the questionnaire technique to collect the data, and analyzed it using statistical tests, the most important of which are the one-sample t. test and the Pearson Correlation. The researcher found many results, the most important of which was: There is a strong positive relationship between the use of websites for search analytics (Google Analytics as a model) and increasing the efficiency of these websites.