The role of promotion agencies "EPAs "in the development of national exports" Analysis of the experience of MATRADE - National Agency for promotion of the Malaysian exports - and possibility to benefit from the experience in Syria"

This paper examines the role of national exports promotion agencies in exporters support to help them understanding and finding markets for their products by providing them with all information concerning the nature of foreign markets, trade opportunities, participation in exhibitions, training opportunities and other tools that help to promote national exports in global markets. Where interest in export activity alone is not enough, methods for the development of exports must be escorted by this activity in order to ensure achievement of export objectives, and one of these methods are agencies existence to promote national exports. And therefore we chose this study in a modest attempt to shed light on the role of these agencies, objectives and tasks assigned to it, as well as to analyze the experience of MATRADE national agency to promote Malaysian exports and its nature of work and services provided in order to raise the level of Malaysian exports and increase the ability of exports to face competition in foreign markets.