We study inclusive semi-leptonic (B -> X_c ell u) decay using the power counting m_c ~ sqrt{Lambda_{QCD} m_b}. Assuming this scaling for the charm-quark mass, the decay kinematics can be chosen to access the shape-function region even in b -> c transitions. To apply effective field theory methods in this region we extend SCET to describe massive collinear quarks. We calculate the tree-level decay rate, including O(Lambda_{QCD}/m_b) power corrections, and show that it factorizes into a convolution of jet and shape functions. We identify a certain kinematical variable whose decay spectrum is proportional to the universal leading-order shape function familiar from b -> u decay, and speculate as to whether information about this shape function can be extracted from data on b -> c decay.
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