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We present results from a search for the flavor-changing neutral current decays $Bto Kell^+ell^-$ and $Bto K^*ell^+ell^-$, where $ell^+ell^-$ is either an $e^+e^-$ or $mu^+mu^-$ pair. The data sample comprises $22.7times 10^6$ $Upsilon(4S)to Bbar B$ decays collected with the BABAR detector at the PEP-II $B$ Factory. We obtain the 90% C.L. upper limits ${mathcal B}(Bto Kell^+ell^-)< 0.50times 10^{-6}$ and ${mathcal B}(Bto K^*ell^+ell^-)<2.9times 10^{-6}$, close to Standard Model predictions for these branching fractions. We have also obtained limits on the lepton-family-violating decays $Bto Ke^{pm}mu^{mp}$ and $Bto K^{*}e^{pm}mu^{mp}$.
We report measurements of the decays B- -> Ds(*)+ K- l- nubar in a data sample containing 657x10^6 BBbar pairs collected with the Belle detector at the KEKB asymmetric-energy e+e- collider. We observe a signal with a significance of 6 sigma for the c
The effects of non-local interactions in rare B decays, $Bsll$, are investigated. We show the correlation between the branching ratio and the forward-backward asymmetry via two coefficients of the non-local interactions. This will certainly help us f
In the SUSY SO(10) GUT context, we study the exclusive processes $B to K^{(*)} l^+l^-(l=mu,tau)$. Using the Wilson coefficients of relevant operators including the new operators $Q_{1,2}^{(prime)}$ which are induced by neutral Higgs boson (NHB) pengu
The LHCb experiment observed B+ --> pi+ mu+ mu- decay with 1.0 fb^-1 data, which is the first measurement of a flavor changing neutral current b --> d l+ l- decay (l = e, mu). Based on QCD factorization, we give Standard Model predictions for the bra
The most general model-independent analysis of the rare $B$ decay, $Bsll$, is presented. There are ten independent local four-Fermi interactions which may contribute to this process. The branching ratio, the forward-backward asymmetry, and the double