In this paper, we study the contextual dynamic pricing problem where the market value of a product is linear in its observed features plus some market noise. Products are sold one at a time, and only a binary response indicating success or failure of a sale is observed. Our model setting is similar to Javanmard and Nazerzadeh [2019] except that we expand the demand curve to a semiparametric model and need to learn dynamically both parametric and nonparametric components. We propose a dynamic statistical learning and decision-making policy that combines semiparametric estimation from a generalized linear model with an unknown link and online decision-making to minimize regret (maximize revenue). Under mild conditions, we show that for a market noise c.d.f. $F(cdot)$ with $m$-th order derivative ($mgeq 2$), our policy achieves a regret upper bound of $tilde{O}_{d}(T^{frac{2m+1}{4m-1}})$, where $T$ is time horizon and $tilde{O}_{d}$ is the order that hides logarithmic terms and the dimensionality of feature $d$. The upper bound is further reduced to $tilde{O}_{d}(sqrt{T})$ if $F$ is super smooth whose Fourier transform decays exponentially. In terms of dependence on the horizon $T$, these upper bounds are close to $Omega(sqrt{T})$, the lower bound where $F$ belongs to a parametric class. We further generalize these results to the case with dynamically dependent product features under the strong mixing condition.
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