We present data on the Baikal water luminescence collected with the Baikal-GVD neutrino telescope. This three-dimensional array of photo-sensors allows the observation of time and spatial variations of the ambient light field. We report on annual increase of luminescence activity in years 2018-2020. We observed a unique event of a highly luminescent layer propagating upwards with a maximum speed of 28 m/day for the first time.