We study how to evaluate the quantitative information content of a region within an image for a particular label. To this end, we bridge class activation maps with information theory. We develop an informative class activation map (infoCAM). Given a classification task, infoCAM depict how to accumulate information of partial regions to that of the entire image toward a label. Thus, we can utilise infoCAM to locate the most informative features for a label. When applied to an image classification task, infoCAM performs better than the traditional classification map in the weakly supervised object localisation task. We achieve state-of-the-art results on Tiny-ImageNet.