Displays are an indispensable medium to visually convey information in our daily life. Although conventional dye-based color displays have been rigorously advanced by world leading companies, critical issues still remain. For instance, color fading and wavelength-limited resolution restrict further developments. Plasmonic colors emerging from resonant interactions between light and metallic nanostructures can overcome these restrictions. With dynamic characteristics enabled by functional materials, dynamic plasmonic coloration may find a variety of applications in display technologies. In this review, we elucidate basic concepts for dynamic plasmonic color generation and highlight recent advances. In particular, we devote our review to a selection of dynamic controls endowed by functional materials, including magnesium, liquid crystals, electrochromic polymers, and phase change materials. We also discuss their performance in view of potential applications in current display technologies.