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To explain the observed muon anomaly and simultaneously evade bounds from lepton flavor violation in the same model parameter space is a long cherished dream. In view of a generalized Two Higgs Doublet Model, with a Yukawa structure as a perturbation of Type-X, we are able to get substantial parameter space satisfying this criteria. We are focusing on a region with {bf wrong-sign} lepton-Yukawa coupling which gives rise to an interesting phenomenological consequences. We found that in the wrong-sign region, it is possible to probe the low-mass pseudoscalar in flavor-violating decay mode with considerably better significance compared to the right-sign region. Performing a simple cut-based analysis we show that at 14 TeV run of the LHC with $300 fb^{-1}$ integrated luminosity, part of the model parameter space can be probed with significance $geq 5sigma$ which further improves with Artificial Neural Network analysis.
The recent confirmation of the muon $g-2$ anomaly by the Fermilab g-2 experiment may harbinger a new era in $mu$ and $tau$ physics. As is known, the effect can arise from one-loop exchange of sub-TeV exotic scalar and pseudoscalars, namely $H$ and $A
We present a comprehensive analysis of the potential sensitivity of the Electron-Ion Collider (EIC) to charged lepton flavor violation (CLFV) in the channel $epto tau X$, within the model-independent framework of the Standard Model Effective Field Th
We investigate a model in which tiny neutrino masses are generated at the two-loop level by using scalar leptoquark and diquark multiplets. The diquark can be singly produced at the LHC, and it can decay into a pair of leptoquarks through the lepton
We study lepton flavour violating decays of neutralinos and sleptons within the Minimal Supersymmetric Standard Model, assuming two and three generation mixings in the slepton sector. We take into account the most recent bounds on flavour violating r
In light of the recent LHC Higgs data, we examine the parameter space of type II two-Higgs-doublet model in which the 125 GeV Higgs has the wrong sign Yukawa couplings. Combining related theoretical and experimental limits, we find that the LHC Higgs