Massive amounts of multimedia data (i.e., text, audio, video, graphics and animation) are being generated everyday. Conventionally, multimedia data are managed by the platforms maintained by multimedia service providers, which are generally designed using centralised architecture. However, such centralised architecture may lead to a single point of failure and disputes over royalties or other rights. It is hard to ensure the data integrity and track fulfilment of obligations listed on the copyright agreement. To tackle these issues, in this paper, we present a blockchain-based platform architecture for multimedia data management. We adopt self-sovereign identity for identity management and design a multi-level capability-based mechanism for access control. We implement a proof-of-concept prototype using the proposed approach and evaluate it using a use case. The results show that the proposed approach is feasible and has scalable performance.