We present a mechanism for efficiency increase in quantum heat engines containing internal energy levels that do not couple to the external work sink. The gain is achieved by using these levels to channel heat in a direction opposite to the one dictated by the Second Law. No quantum coherence, quantum correlations or ergotropy are required. A similar mechanism allows the engine to run `in reverse and still produce useful work. We illustrate these ideas using a simple quantum Otto cycle in a coupled-spin system. We find this engine also exhibits other counter-intuitive phenomenology. For example, its efficiency may increase as the temperature difference between the heat baths decreases. Conversely, it may cease to operate if the hotter bath becomes too hot, or the colder bath too cold.