The term measurement in quantum theory (as well as in other physical theories) is ambiguous: It is used to describe both an experience - e.g., an observation in an experiment - and an interaction with the system under scrutiny. If doing physics is regarded as a creative activity to develop a meaningful description of the world, then one has to carefully discriminate between the two notions: An observers account of experience - consitutive to meaning - is hardly expressed exhaustively by the formal framework of an interaction within one particular theory. We develop a corresponding perspective onto central terms in quantum mechanics in general, and onto the measurement problem in particular.